Privacy & Cookie  Policy – Kaai

 At Kaai, we respect your right to privacy and we want you to know you how we collect, use and disclose your personal information (“Personal Data”).

This Privacy Policy describes how we collect and process any Personal Data that you provide to us, through the use of our website (hereafter our “Website”) or other activities. Kaai will process your Personal Data in accordance with any applicable data protection laws, such as the Regulation of 27 April 2016 on the Protection of natural persons with regard to the processing of personal data and on the free movement on such data, and repealing Directive 95/46/EC or General Data Protection Regulation (‘GDPR’).

Kaai reserves the right to update this Privacy Policy at all times. We will notify you promptly of every update to this Policy, before these changes will go into effect.

  1. Who is responsible for your personal data:

Kaai NV (referred to as “Kaai”) is responsible for, and the Controller of, the processing of your Personal Data. The website the “Website”) is offered by:

Kaai NV

Nationalestraat 91,

2000 Antwerp


Company number (VAT-BE): 0682522286

For any questions about this Privacy Policy, you can contact Kaai via email at or phone: +32 34358130.


  1. What information do we collect about you:

“Personal Data” shall mean any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Kaai collects the following Personal Data about you:

  • Personal identification data: name, first name, personal address
  • Contact details: telephone number, email address
  • Financial identification data: bank details
  • Electronic identification data: IP address

We ask you not to provide us any Sensitive Personal Data, which is data concerning:

  • Racial or ethnic origin;
  • Political opinions;
  • Religious or philosophical beliefs;
  • Trade union membership;
  • Health or medical condition;
  • Sex life or sexual orientation


  1. How do we collect your data:

  • Through the use of our Website: we may collect Personal Data when you browse our Website, or when you complete the “contact us” form on our Website;
  • By signing up for our newsletter;

By contacting us through customer service: we may collect Personal Data about you when you contact our customer service or via any messages that you send to us.

We may combine Personal Data that we have collected via different sources, taking into account applicable data protection law.


  1. How do we use your personal data:

Kaai will process your Personal Data for the following Purposes:

  • To allow customers to access their profile on our Website and to use the services offered on our Website.
    • Legal basis: our legitimate interest to properly manage our Website and business.
  • To efficiently offer our services to you (e.g., to manage orders and deliveries we need to process your contact information and personal address).
    • Legal basis: the performance of the contract we have with our customers.
  • To respond to your inquiries and complaints.
    • Legal basis: our legitimate interest to respond to the requests of our customers.
  • To detect and protect users against fraud, mistakes and/or criminal behaviours
    • Legal basis: our legitimate interest to prevent fraud and criminal activities and to protect our customers of such activities.
  • To send promotional offers, invites to special events and newsletters to our customers and prospects:
    • Legal basis: your consent (for customers: soft opt-in; for prospects: prior opt-in). You have the possibility to withdraw your consent at any time via the unsubscribe button that is included in all our communications.
  • To personalize our marketing communication to you, by making use of Pixel tags and other tracking technologies (such as the Facebook Pixel):
    • Legal basis: your consent.
  • To improve our services, understand customer needs and trends and optimize your user experience, we may analyse your browsing habits on our Website. This processing is always performed on anonymized data that cannot be linked to an identified or identifiable person.
    • Legal basis: our legitimate interest to optimize our services.
  • Protection of our interests: we may need to use your Personal Data to comply with our legal obligations or to respond to a request from public or governmental authority. We may also need to use your Personal Data to protect our interests in legal proceedings.
    • Legal basis: legal obligation or our legitimate interest to protect our company.


  1. Use of Cookies:

We use cookies to recognise our Website visitors, to offer users a personalized user experience, to remember technical choices (e.g., language choices or items placed in a shopping cart), and to detect and correct any errors which might be present on the Website.

Cookies are short pieces of text that are placed on your computer or device through your web browser when you access a website. We use cookies to enable our servers to recognize your web browser and tell us how and when you visit the site and otherwise use the services through the internet.

We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate and we refer to these as “essential and functional” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our online properties. Third parties serve cookies through our websites for advertising, analytics and other purposes.

We make use of the following types of cookies:

  • Essential and functional website cookies: Essential and functional cookies are strictly necessary to provide our services to you through our Websites and to use some of its features, such as access to secure areas.
  • Analytical cookies: We make use of Google Analytics, which uses cookies and similar tracking technologies to collect and analyse aggregated information regarding the use of our Website to help us understand how our Websites are being used, to analyse information to report on consumer needs and trends, and to measure how effective our marketing campaigns are. You can find more information on, and opt out by downloading the Google Analytics opt-out browser add-on, available at
  • Targeting/advertising cookies and similar technologies: we make use of Pixel tags (web beacons and clear GIFs) and similar tracking technologies from our advertising partners on our Website, to offer personalized advertisements and to measure the success of our marketing campaigns.
  • Social networking cookies or social plug-ins: We make use of social plug-ins to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes.


  1. With who do we share your Personal Data:

 We may share your Personal Data with our commercial partners and third parties, in order to provide our services to you. Here below you can find a list of all recipients of your data. As these third parties may process your Personal Data in accordance with their own privacy policies, we advise you to visit their websites and read the policies provided by them.


  1. How long do we store your personal data:

We keep your Personal Data for as long as, and no longer than, required for our Purposes as described in point 3, unless we are legally required to keep certain data for a longer period.


We intend to keep your data accurate and up-to-date, and promise to delete your data from our databases when we no longer need it for the Purposes.


  1. Your rights as a data subject and how you can make use of them:

 In all circumstances, you have the right:

  • To request access to your Personal Data, to request information concerning our processing of your Personal Data, and to request a copy of the Personal Data that we are processing of you;
  • To request to update or rectify any inaccurate Personal Data, or to complete any incomplete Personal Data;

Under certain conditions, you have the right to:

  • To request us to erase your Personal Data;
  • Object to the processing of your Personal Data;
  • To restrict the processing of your Personal Data;
  • To withdraw your consent at any time, if the processing is based on your consent;
  • To request your data to be transferred to you or to another data controller (right to data portability), when the processing is based on your consent or on the performance of the contract we have with you.

To exercise any of these rights, you can contact us via email at, per telephone at +32 34658130 or per postal letter to Kaai N.V., Nationalestraat 91, 2000 Antwerp, Belgium.

You have the right to lodge a complaint with the competent data protection authority. The competent authority will be the authority of the Member State of your residence or of the place of the alleged infringement. You also have the right to seek judicial remedy.


  1. Applicable law:

This Privacy Policy is governed by Belgian law and any other mandatory applicable laws in the European Union.